Challenge
In a critical time in our history, national awareness of IMB’s mission and year-end support was vital.
Solution
Conquer developed a national media integration in partnership with Fox News and other outlets that increased traffic and new users to IMB’s website at just the right time.
Results
- Year over year, new visitor sessions increased by 95%, website users increased by 87%, overall sessions increased by 73% and page views increased by 36%.
- A seven-figure donation from an individual who cited the campaign as the compelling connection to moved them to action.
- Using intelligence from the media plan, Conquer’s Marketing Science team uncovered an opportunity for growth and increased lifetime value within a key audience segment.
90% organic growth in new donors
IMB received a seven-figure donation from an individual who cited the campaign as the compelling connection to moved them to action