Legrand is a luxury light switch and socket brand serving custom homeowners and homebuilders globally. Legrand is the largest brand in its sector, controlling 20% of the worldwide marketshare. Legrand leadership desired a boost to their U.S. brand awareness, increased traffic to their website, and advancing its lead-generation goals.
Prolific presented Legrand with strategies that focused on national paid-media partnerships, lead generation, and follow-up email-acquisition efforts. Additionally, Legrand was offered a partnership with HGTV to leverage their SmartHome program integration offerings. This brand association and new audience proved to be useful and valuable to LeGrand.
- Through two seamless approaches, digital advertising and on-air advertising, Legrand delivered on the three R’s: reaching over 100M households, relevancy showcasing the unique product in a “smart” home kitchen environment, and reciprocal value by extending the HGTV brand to Legrand’s website and promotional materials.
- As a result, Legrand captured 100,000+ opt-in email leads.
- These strategies drove a strong increase in website exposure for the luxury brand.
“Exceptional products require exceptional media choices. Your team recommends media partnerships that elevate and magnify the unique solutions that Legrand products provide.”