CHALLENGE

Morales Group is a nationwide staffing agency focused on building better futures for all of its associates and employees. Morales Group is the proud recipient of Hispanic Business Magazine’s Top 100 Fastest-Growing Hispanic-owned companies in the U.S., an honor they’ve received seven times since 2003. After years of consistent growth, Morales Group desired a Strategic Growth Plan for aggressive five-year revenue growth, expansion into more U.S. markets, and a further cultivation of their award-winning team culture.

SOLUTION

Prolific’s recommendation centered on identifying innovative revenue streams for Morales Group. By harnessing the power of their nearly 20,000 associates, Prolific identified attainable, yet aggressive upticks in revenue that simultaneously recruited new associates to the company.

Prolific focused a portion of its efforts on recommendations that further empowered Morales’ team of associates, redefining how they’re perceived within the organization, opportunities for promotion, additional performance-based compensation, continuing education, and much more.

Finally, Prolific provided Morales Group with proprietary research that revealed the best new U.S. markets to pursue for expansion and the densest markets with the type of associates who have historically performed at the highest level. This data-driven approach also measured competitor data, allowing Morales Group to avoid crowded, competitive markets. This comprehensive analysis was what Morales Group needed to expand their influence and drive more revenue.

RESULTS

  • Created a three-tiered organic revenue pathway forecasting a minimum gain of 25% organic revenue, and as much as a 5x increase in organic revenue.
  • Illuminated the Top 20 best new markets to pursue for expansion – measuring associate talent profiles, competitors, geographic influences, and more.

“Prolific’s recommendations were strategic, creative, and growth-oriented. We’re confident that the implementation of their recommendations will yield major results.”

Seth Morales, CEO, The Morales Group

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Prolific is the growth firm. We help emerging organizations maximize their revenue, relevancy, and impact through strategy, performance, and capital.

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