After years of record setting growth, Morales Group – a national staffing agency perennially named to Hispanic Business Magazine’s Top 100 Fastest-Growing Hispanic-owned companies in the U.S. – desired a Strategic Growth Plan for aggressive revenue growth, expansion into more U.S. markets, and further cultivation of its award-winning team culture.


Prolific’s recommendations focused on creating new revenue streams for the staffing agency. By harnessing the power of their nearly 20,000 associates, Prolific identified attainable, yet aggressive, upticks in revenue that simultaneously incentivized the recruitment of new associates to the company.

Prolific also provided Morales Group with proprietary research that revealed the best, new U.S. markets to pursue for expansion. By creating personas of their top associates, Prolific identified the cities with the highest density of the type of employees who have historically performed effectively for Morales Group. This data-driven approach also measured competitor data, allowing Morales Group to avoid crowded, competitive staffing markets.

  • Created a three-tiered organic revenue pathway forecasting a minimum gain of 25% in organic revenue, and as much as a 5x increase over time.
  • Illuminated the Top 20 best new markets to pursue for expansion – measuring associate talent profiles, competitors, geographic influences, for maximized, data-driven expansion.
increase in organic revenue
best new markets to pursue for expansion

“Prolific’s recommendations were strategic, creative, and growth-oriented. We’re confident that the implementation of their recommendations will yield major results.”

Seth Morales, CEO, The Morales Group

Prolific is the growth firm. We help emerging organizations maximize their revenue, relevancy, and impact through strategy, performance, and capital.