Challenge

The PGA Tour and FedEx Cup have over 45 tournaments in their robust schedule. However, not all tournament locations are created equal. Some of our best results came during the PGA Tour’s stop on St. Simon’s Island, Georgia for the RSM Classic. Our partner needed greater ticket sales, a more maximized paid media buy, and greater revenue for events inside the main golf event.

Solution

We started our process with a deep dive on data and research. These insights led to us deliver far more advertising exposure for the tournament from the prior year. Our team recommended paid media expansion across multiple platforms, including digital, TV, and radio without increasing the advertising budget. Our team also created specific plans to maximize revenue and impact for the tournament’s country music concert and Davis Love III’s charity benefit.

Results
  • A substantial increase in ticket sales year-over-year
  • 2x growth in advertising exposure year-over-year
  • Assisted in raising $4.6 million for family-focused nonprofits alongside the Davis Love III Foundation
raised for family-focused nonprofits
growth in advertising exposure
substantial increase, year over year, in ticket sales

“It’s good to have a national firm right around the corner that partners with us in growing our reach and impact each year.”

Todd Thompson, Tournament Director, The RSM Classic hosted by Davis Love III
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Prolific is the growth firm. We help emerging organizations maximize their revenue, relevancy, and impact through strategy, performance, and capital.