Scottsdale, AZ-based PureFlix Digital was facing intense competition amongst streaming video-on-demand service providers. With an opportunity to own the family-friendly, faith-based-households marketplace, PureFlix called upon the leaders at Prolific for strategic guidance and go-to-market execution.
PureFlix and Prolific teamed up on a Strategic Growth Plan to scale revenue, capture marketshare, and drive subscriptions to its platform. Additionally, a data-analysis deep-dive uncovered leverageable buying patterns among one of PureFlix’s main target audience groups – stay-at-home mothers with children. Armed with this data and a host of growth strategies, Prolific and PureFlix were ready to execute.
- An over 80% increase in monthly paid subscribers.
- The Strategic Growth Plan and execution efforts helped lead to a $100M acquisition by Sony.
- Holiday-weekend free trials increased by 83% year-over-year in 2019, with conversion rates jumping by 38%.
“Prolific was an instrumental strategic partner in our growth at PureFlix Digital. Their strategy and data capabilities helped drive our subscriber base to new heights, helping us reach and convert our target audience efficiently and effectively. Prolific worked hard, listened, and were true partners in our success.”
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