Joe Parker serves as the Director of Digital Marketing for JDA Worldwide. He has over 10 years’ experience working with organizations to align digital efforts with tangible goals through a comprehensive understanding of target audiences, marketing technology, digital strategy, tactical deployment, and attribution reporting. Joe has worked in both the for-profit and non-profit sectors, serving clients across many industries. He is a graduate of the IU Kelley School of Business, with a focus on marketing and economics. When he is not serving JDA clients, he can be found writing, reading, and spending time with his family.